Summary
Industry
Property
Use Case
Platform Migration & SEO Re-Architecture
Platform
Web Application (Drupal to Next.js), Mobile App (React Native)
Technology Stack
Next.js, AWS, Vercel
Client
NDA
About the client
humaniseAI’s Talent team worked with one of Australia’s leading property portals for off-the- plan developments, listing more than 10,000 apartment and housing projects nationwide alongside market insights and neighbourhood guides. The client wanted a faster, more search-friendly site on modern infrastructure, plus a new login experience and better mobile search, all inside a four-month window.
The challenge
Nearly every layer of the platform needed rework, all at once.
The website still ran on the ageing Drupal 7, limiting performance and security
A React JS front end wasn’t built to take advantage of modern SEO techniques
The mobile app’s search needed new libraries the current React Native version couldn’t support
Login needed a full rebuild to support easier, more personalised access
All of this had to ship inside a four-month window, without breaking the live site
What we did
humaniseAI’s Talent team sequenced the migration to protect the live site throughout.
Migrated the entire website from Drupal 7 to Drupal 9, preserving data and content
Rebuilt the front end in Next.js to unlock server-side rendering for SEO
Upgraded React Native so the mobile app could integrate Algolia’s search
Enabled maintenance mode and a force-update prompt to keep the migration clean
Rebuilt the login experience as part of the broader platform upgrade
Results
Higher Search Visibility: Google indexing and organic rankings both improved
Performance Jump: GTmetrix score moved from a C to an A grade
Stronger Analytics: Engagement, traffic, and conversion metrics all improved
Better User Experience: Faster load times and smoother navigation across web and app
More App Downloads: Weekly downloads rose across both the Play Store and App Store
Takeaway
humaniseAI’s Talent team rebuilt the platform’s foundation and its search visibility in the same four-month window, without breaking anything already live.