Summary
Industry
Hospitality
Use Case
Legacy Refactor & AI-Powered Onboarding
Platform
Admin Portal, Games App, Subscription Portal
Technology Stack
AI-Powered Onboarding (proprietary)
Client
Grub Lab
About the client
Grub Lab turns pubs, clubs, and restaurants into family destinations through augmented reality kids’ entertainment, spanning an Admin Portal, a Games App, and a Subscription Portal that all had to work together. The business needed a technical partner it could actually rely on, after wasting time and resources on unreliable third-party developers delivering subpar work.
The challenge
The business itself was intricate, and the previous delivery hadn’t held up.
Previous third-party developers delivered unreliable, subpar work
Lead developers were bogged down in planning, causing chronic delivery delays
The business itself was intricate: three platforms that all had to work together
The existing codebase was informally built and not production-ready
Restaurant owner onboarding was slow and hurting conversion
What we did
humaniseAI’s Studio team rebuilt the foundation while keeping the business moving.
Onboarded with no documentation, fully understanding the business within days
Refactored the informally built legacy code into clean, best-practice architecture
Revamped the Subscription Portal for genuine long-term maintainability and scale
Integrated AI into restaurant owner onboarding to cut setup time and boost conversion
Built the platform to scale globally, not just handle current volume
Results
Fast Onboarding: Grasped a genuinely novel business model in days, not weeks
Legacy Code Replaced: Informal foundations rebuilt into maintainable, scalable architecture
AI-Powered Onboarding: Setup time cut and conversion improved for restaurant owners
Future-Proof Platform: Built ready to scale globally, not just handle today’s volume
Reliable Partner Found: Replaced a pattern of unreliable third-party delivery
Takeaway
humaniseAI’s Studio team turned an unreliable delivery pattern into a platform the client could actually trust to scale.